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Evidence Guide: DEFGEN022 - Obtain images suitable for publication within Defence

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

DEFGEN022 - Obtain images suitable for publication within Defence

What evidence can you provide to prove your understanding of each of the following citeria?

Identify/locate sources for potential images

  1. Seek direction from the senior reporter or editor on the specific requirements as to image type and style.
  2. Establish and maintain a network of image sources.
  3. Maintain a library of professional publications.
  4. Identify and record trends in reader interests.
  5. Assess images for newsworthiness and likely reader appeal or for suitability or relevance to the story or theme being illustrated.
  6. Detail and record captions.
Seek direction from the senior reporter or editor on the specific requirements as to image type and style.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish and maintain a network of image sources.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maintain a library of professional publications.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and record trends in reader interests.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess images for newsworthiness and likely reader appeal or for suitability or relevance to the story or theme being illustrated.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Detail and record captions.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manage sourced images

  1. Identify and factor into planning public affairs objectives/constraints and client needs.
  2. File and manage sourced images to preserve their value and usefulness in the short and long term.
  3. Return images to the source if requested.
  4. Package and handle images with due deference to their value to the owner.
  5. Seek authorisation in advance to pay a fee for sourced images and process if authorised.
Identify and factor into planning public affairs objectives/constraints and client needs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

File and manage sourced images to preserve their value and usefulness in the short and long term.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Return images to the source if requested.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Package and handle images with due deference to their value to the owner.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek authorisation in advance to pay a fee for sourced images and process if authorised.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manipulate sourced images

  1. Convert hard copy images to electronic format before publication.
  2. Apply colour corrections, dots per inch and relevant adjustments to electronic files.
Convert hard copy images to electronic format before publication.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Apply colour corrections, dots per inch and relevant adjustments to electronic files.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify/locate sources for potential images

  1. Seek direction from the senior reporter or editor on the specific requirements as to image type and style.
  2. Establish and maintain a network of image sources.
  3. Maintain a library of professional publications.
  4. Identify and record trends in reader interests.
  5. Assess images for newsworthiness and likely reader appeal or for suitability or relevance to the story or theme being illustrated.
  6. Detail and record captions.
Seek direction from the senior reporter or editor on the specific requirements as to image type and style.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish and maintain a network of image sources.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maintain a library of professional publications.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and record trends in reader interests.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess images for newsworthiness and likely reader appeal or for suitability or relevance to the story or theme being illustrated.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Detail and record captions.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manage sourced images

  1. Identify and factor into planning public affairs objectives/constraints and client needs.
  2. File and manage sourced images to preserve their value and usefulness in the short and long term.
  3. Return images to the source if requested.
  4. Package and handle images with due deference to their value to the owner.
  5. Seek authorisation in advance to pay a fee for sourced images and process if authorised.
Identify and factor into planning public affairs objectives/constraints and client needs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

File and manage sourced images to preserve their value and usefulness in the short and long term.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Return images to the source if requested.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Package and handle images with due deference to their value to the owner.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek authorisation in advance to pay a fee for sourced images and process if authorised.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manipulate sourced images

  1. Convert hard copy images to electronic format before publication.
  2. Apply colour corrections, dots per inch and relevant adjustments to electronic files.
Convert hard copy images to electronic format before publication.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Apply colour corrections, dots per inch and relevant adjustments to electronic files.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the range of conditions section.

1. Identify/locate sources for potential images

1.1 Seek direction from the senior reporter or editor on the specific requirements as to image type and style.

1.2 Establish and maintain a network of image sources.

1.3 Maintain a library of professional publications.

1.4 Identify and record trends in reader interests.

1.5 Assess images for newsworthiness and likely reader appeal or for suitability or relevance to the story or theme being illustrated.

1.6 Detail and record captions.

2. Manage sourced images

2.1 Identify and factor into planning public affairs objectives/constraints and client needs.

2.2 File and manage sourced images to preserve their value and usefulness in the short and long term.

2.3 Return images to the source if requested.

2.4 Package and handle images with due deference to their value to the owner.

2.5 Seek authorisation in advance to pay a fee for sourced images and process if authorised.

3. Manipulate sourced images

3.1 Convert hard copy images to electronic format before publication.

3.2 Apply colour corrections, dots per inch and relevant adjustments to electronic files.

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the range of conditions section.

1. Identify/locate sources for potential images

1.1 Seek direction from the senior reporter or editor on the specific requirements as to image type and style.

1.2 Establish and maintain a network of image sources.

1.3 Maintain a library of professional publications.

1.4 Identify and record trends in reader interests.

1.5 Assess images for newsworthiness and likely reader appeal or for suitability or relevance to the story or theme being illustrated.

1.6 Detail and record captions.

2. Manage sourced images

2.1 Identify and factor into planning public affairs objectives/constraints and client needs.

2.2 File and manage sourced images to preserve their value and usefulness in the short and long term.

2.3 Return images to the source if requested.

2.4 Package and handle images with due deference to their value to the owner.

2.5 Seek authorisation in advance to pay a fee for sourced images and process if authorised.

3. Manipulate sourced images

3.1 Convert hard copy images to electronic format before publication.

3.2 Apply colour corrections, dots per inch and relevant adjustments to electronic files.

Evidence required to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the candidate must demonstrate evidence of performance of the following on at least one occasion.

demonstrating an awareness of current affairs, Defence issues and public relations objectives

Evidence required to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the depth of knowledge demonstrated must be appropriate to the job context of the candidate.

image newsworthiness

types of image publications prefer for particular stories

technical photographic knowledge

use of computers and specialist software to manipulate images in electronic format

ADF public affairs objectives and the characteristics of Defence public affairs organisations

Defence News Editorial Board guidelines

Australian Journalists Association Code of Ethics

relevant legislation